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Plays Marketplace

The marketplace at /plays is where the full catalog of MarginArc Plays lives. It's a browsable library of strategic patterns: how to run an incumbency play on a 12-month subscription, when to walk a race-to-the-bottom, how to set up a Cisco AP deal so the DNA renewal pays it back, and so on.

Three views​

The marketplace has three tabs, each holding a different slice of the catalog:

  • Catalog is the curated set MarginArc maintains. These are the plays we've authored, validated against real channel economics, and shipped with the platform.
  • Your Circles shows plays other reps in your Circles have shared with the group. Plays you fork and share-into-circle land here for everyone in that Circle.
  • Your Plays shows plays you've authored or forked. These are private to you unless you choose to share them into a Circle.

The "New play" button in the top right opens the authoring flow.

Filtering and searching​

On the Catalog tab you can filter by Scope (Generalist plays apply to any OEM; OEM-specific plays only fire on the OEM they were built for) and by Play type (Protect, Land, Investment Deal, and so on). The filter chips show counts: Generalist (5), OEM-specific (3). A chip with a zero count is dimmed and disabled.

The search box scans the play's name, headline, direction body, and trigger signals. Searching "renewal" surfaces every play that mentions renewal mechanics in any of those fields.

What a card shows​

Each card is a snapshot of one play:

  • The play's name and a one-line headline
  • A direction lead: a short prose snippet from the play's direction body, or its headline if there's no body yet
  • The payoff horizon: a soft range like "12-18mo payoff window" when the play has one
  • An "Active in N accounts" badge if you have running instances of that play
  • The play type chip, the scope chip, and a provenance chip (Curated, Your play, From [Circle name], or Draft)
  • Aggregate usage stats: total instances, percent paid off, average payoff multiple

Click a card to open the detail drawer.

The detail drawer​

The detail view has three things that don't fit on a card:

  1. How to run this play. Numbered execution steps. Most plays have 3 to 5 steps that map to the deal lifecycle. These are the same steps you see on the play's run-view at /plays/[id]/run after you've started a play.
  2. Intel this play needs. A list of the named intel slots the play wants filled. When you score a deal under this play, the candidate scorer pulls these signals from the OEM dossier, your partner tier, customer facts, and so on. Missing intel widens the band and surfaces a gap callout in the candidate card.
  3. Direction, when-to-use, when-not-to-use, common pitfalls. The narrative content the catalog author wrote.

If you authored the play (or it's an active draft of yours), you'll see an Edit button in the drawer header. If the play is curated or shared by someone else, you'll see a Fork button instead. Forking copies the play into Your Plays so you can edit your own version without affecting the original.

Authoring your own play​

Click New play to start the wizard at /plays/new. The wizard collects:

  • A name and a marketing headline
  • A play type (Protect, Land, Investment Deal, etc.)
  • A scope (Generalist or OEM-specific, with OEM picker if you choose OEM-specific)
  • Trigger signals that gate when this play is eligible (deal size band, quote shape, competitive pressure, deal reg requirement)
  • A direction body: the prose that explains what the play actually is
  • A list of intel slots the play needs to score well
  • A payoff horizon range
  • The playbook steps
  • Visibility: Private to you, or shared into a Circle

You can save as draft and finish later, or publish directly. Drafts are visible in Your Plays with a Draft chip; they don't surface as candidates on real deals until you publish.

How plays move from marketplace to deal scoring​

The marketplace is the library. The candidate menu on a real deal is where plays actually run. See MarginArc Plays for the full picking flow, and Eligibility gate for how MarginArc decides which plays surface for a given deal.

  • MarginArc Plays: the candidate menu, picking, and scoring under a play.
  • Circles: how Circle visibility and sharing works.
  • Eligibility gate: when a deal sees plays vs. auto-scores standalone.